Treating the heart with care

A heart disorder can be a very serious and dangerous condition. In our case, we used that idea of a disorder as an inspiration to create the brand of Dr. Asani, who is literally a heart's saviour. As the heart rhythm goes up and down, so does our logo, which represents two hearts interconnected with each other.

Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation

Branding with the heart in mind

In order to keep the focus of the doctor in the most important issue, the heart, we designed the office material to be simple and removed from focus all the distracting features that can impact the workflow in the practice. The result is a white-background set of office materials combined with the brand colours.

Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation

Read fast, act faster

Choosing the right typography for such a brand is not easy, because every difficulty in reading a specific document can literally cost a life. That is why we carefully crafted icons and a typography that are easy to read, quick to react to, and most importantly, help save hearts.

Valon Asani Cardiolog
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation
Valon Asani Cardiolog Presentation

Thank you

We are deeply honored to create this brand with a very close collaboration with Dr. Asani.

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