A heart disorder can be a very serious and dangerous condition. In our case, we used that idea of a disorder as an inspiration to create the brand of Dr. Asani, who is literally a heart's saviour. As the heart rhythm goes up and down, so does our logo, which represents two hearts interconnected with each other.
In order to keep the focus of the doctor in the most important issue, the heart, we designed the office material to be simple and removed from focus all the distracting features that can impact the workflow in the practice. The result is a white-background set of office materials combined with the brand colours.
Choosing the right typography for such a brand is not easy, because every difficulty in reading a specific document can literally cost a life. That is why we carefully crafted icons and a typography that are easy to read, quick to react to, and most importantly, help save hearts.
We are deeply honored to create this brand with a very close collaboration with Dr. Asani.