Fresh, Tasty, Extra Crunchy
The branding needed to appeal to the older mall shopper without alienating teenagers and college kids. The identity system also needed to communicate fresh food’s main talking points: always fresh, 100% all white chicken meat using local produce and made to order.
Colours that indicate freshness
The aggressive and loud menu-board was used on purpose, because food courts are known to be places where products promote themselves with aggressive graphics. In most packages, see-through material was used to confirm the freshness of the meat and its good condition.
Thank you
We created this brand with the immense insights of the whole Fresh Food team.
