Coreup’s Journey in Creating Digital Era’s Brand Identity

As a company dedicated to innovation and cutting-edge design, Coreup has always been at the forefront of shaping the digital landscape in North Macedonia. So, when we were approached to create the brand identity for Digital Era, the government's ambitious digitalization program, we were thrilled to take on this challenge.

The task at hand was to create something fresh, vibrant, and symbolic of the transformative power of digitalization. We wanted to capture the essence of a nation embracing the future, a future where technology empowers individuals and businesses alike.

Our journey began with a simple sketch on paper, a collaborative effort between our talented team at Coreup. We envisioned a hashtag as the central symbol, representing the connectivity and accessibility that digitalization promises. The typography for "DigitalEra" was carefully crafted to convey a sense of modernity and optimism.

Next, we turned our attention to the color palette. We chose a dynamic duo of green and blue gradients, representing growth, harmony, and the boundless possibilities of the digital realm. This color scheme perfectly encapsulates the essence of Digital Era, a program that aims to bridge the gap between the present and the future.

After countless hours of brainstorming, refining, and perfecting, we finalized our presentation. The moment of truth arrived, and we proudly unveiled our creation to the world. In an official press conference, the Minister of the Ministry of Information Society and Administration and the Prime Minister of North Macedonia presented the Digital Era program, adorned with our visual identity.

We couldn't be more proud of our team's contribution to this landmark initiative. We have played a pivotal role in shaping the visual narrative of North Macedonia's digital transformation, and this is a testament to our unwavering commitment to innovation and excellence.

Digital Era is more than just a program; it's a symbol of our nation's ambition, our determination to embrace the digital revolution and seize the opportunities it presents. We are confident that our brand identity will serve as a beacon of inspiration, guiding us towards a future where technology empowers us all.

Imprint     © 2024 Coreup

© 2024 Coreup

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